Strategy Planning
Communication strategy planning helps clients think about what they want to accomplish with their communication and marketing activities. We help you identify the important questions to ask as you think about where you want to be in terms of revenue, customer volume, and employee recruitment. We also look at your community presence, brand identity, and customer experience.
Some of these questions might be . . .
- Where do you want your business to be in terms of revenue, customer flow, and employee recruitment?
- Do you want to establish credibility by being seen as a trusted resource and leader in the community?
- What are your mission, vision, and values? Are you living up to them?
- Are you creating an experience for your customers?
- Do you have a brand identity?
- Who are your competitors? What is their marketing strategy?
Once we determine the answer to questions like these; Sprout Communication Strategies conducts a market analysis and proposes a communication solution that sets your organizational vision into motion.
Strategy planning includes the following services:
- Initial one-hour client meeting
- Written market analysis
- Written target audience description
- Written proposed marketing solutions
- Follow-up, one-hour client meeting to discuss findings