The team at the Institute for Maternal-Fetal Health contacted Sprout Strategies to bring their Web site up to current design and usability standards. The Institute for Maternal-Fetal Health offers highly specialized fetal therapies including in-utero treatment for twin-twin transfusion syndrome (TTTS) and acardiac twins. The Institute for Maternal-Fetal Health targets two different audiences: expectant parents with rare but potentially fatal fetal conditions that require treatment before birth and expectant parents with fetuses that will need surgery after birth. It was important to the physicians that we develop logical paths unique to these two audiences. After several site map revisions, we did just that by separating Fetal Therapy services from Maternal/Fetal Services. The result between a handful of meetings and much collaboration is a simple yet elegant and professional Web site that serves as a great information source for patients and potential patients. We implemented everything with our content management system as a foundation for easy updating. Together we are now working to develop a comprehensive search engine optimization (SEO) and search advertising campaign for the Institute for Maternal Fetal Health. |
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